HOTEL CASE STUDY
ALGARVE WELLNESS RETREAT | RECHARGE AND REJUVENATE
About Algarve Wellness Retreat
Experience a getaway in picturesque Albufeira with a stay at the Algarve Wellness Retreat. Boasting 19th-century Romantic architecture, guests can bask in the atmosphere of grandeur while still being conveniently close to the city center and beach. Offering three wellness programs provided by W Algarve, visitors are sure to find restorative activities to suit their needs – be it overall well-being with the Longevity Booster program, cleansing and revitalization with the Light Detox program, or Yoga and Sea for a unique combination of yoga exercises and relaxation on the shoreline.
Treating Guests to Unforgettable Experiences
Challenge
As a health and wellness retreat, it was essential for W Algarve to have effective methods of promoting its treatments and wellness packages. Unfortunately, their marketing efforts were limited to verbal recommendations at the reception desk.
Solution
RoomRaccoon’s popular upgrade module, RaccoonUpsell was the answer to effectively get more eyes on their ancillary services and generate extra revenue. Guests are met with an online menu that presents them with a variety of services to choose from before arrival. Doing so allows them to customize their stay and get more value out of it through added personalized touches.
Result
W Algarve managed to achieve a 651% ROI on RaccoonUpsell, along with more free time to dedicate to their guest relations.
“Guests will never tell you when things are working seamlessly, but they will only tell you when things are going wrong. They will never tell you: "Thank you, the rooms are so clean!” But they will always tell you if it’s dirty. Having no feedback about our online check-in process and upgrade offerings is a good thing for us.”
LOURENÇO RIBEIRO - GENERAL MANAGER
Driving More Direct Business Opportunities
Challenge
Due to its small size, W Algarve was facing a difficult challenge when it came to rate parity. Sites like Booking.com has the ability to provide guests registered as “Genius Bookers” with discounts – something that W Algarve could not offer on their own website
Solution
By integrating RoomRaccoon’s booking engine into its website, W Algarve could offer its guests the best available price through the discount code widget. Another solution found to address this challenge was RoomRaccoon’s integration with Google’s hotel advertising tool. Google Hotel Ads display hotel availability and prices in Google searches, directing potential guests to the hotel’s website for direct bookings. W Algarve utilized this tool to convert potential customers and enhance their results.
Result
After implementing the booking engine and Google Hotel Ads, W Algarve achieved a 49% performance in direct bookings, without having to rely on OTAs (Online Travel Agencies) and pay any commissions to secure more reservations.
Unleashing the Potential of Dynamic Rates
Challenge
Before RoomRaccoon, W Algarve had no system for pricing updates – they did it all manually. This was incredibly time-consuming, leaving little opportunity to focus on other aspects of the business.
Solution
Using RoomRaccoon’s Yield Manager, W Algarve no longer had to worry about this aspect of the business. This tool allowed them to set yield rules that would automatically adjust prices in accordance with existing demand. And with RoomRaccoon’s integrated Channel Manager, they are able to update their rates across all relevant OTAs from a single platform. As a result, they were able to secure maximum revenue and room profitability.
Result
With this solution, W Algarve increased its RevPAR by 291% since starting to use RoomRaccoon. Additionally, they gained productivity as this manual work became automated.
“There are tools that are non-negotiable that RoomRaccoon has - like automated emails. I’ve been in other five-star hotels that use other hotel management systems, and their suppliers have this functionality but it never works.”
LOURENÇO RIBEIRO - GENERAL MANAGER
See our customer stories:
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